Our clients choose us because we deliver for them. Strategically, functionally, creatively and commercially.
creating your identity
Who are you as a business? It’s an important question. If you don’t know, your potential customers won’t know either. To build a strong customer base, enjoy repeat business and benefit from great customer engagement, it’s time to get serious about defining your brand and building your brand identity.
A brand isn’t just an identity. It is your culture.
It should inspire and connect. We work with clients to understand their brand in order to create dynamic and meaningful environments that engage and energize. Your brand is your business’s most valuable asset and is in many ways the driving force behind it. More specifically it is:
- a promise
- the sensory, emotional and cultural proprietary image surrounding a company, product or service
- an assurance of quality and the enhancement of perceived value and satisfaction
When a strong brand is established, people remember your organisation and the values that differentiate it and set it apart from your competition. A strong brand impacts on everything, from your ability to recruit the best staff through to growing your bottom line.
Brand & Identity
A Brand is the most important asset of any business, large or small. Your brand is what motivates people to choose your products or services over your competitors. A great brand combines research, design and symbolised messages that appeal to your audience and conveys the value of your business to your employees and customers. Starting from strategic planning and conceptualisation, through to developing your corporate image, advertising campaigns and communication, we create crafted, attractive, well defined and powerful brands and logos that clearly symbolise the mission and description of a business.
We create fine-tuned brands that have the flexibility to perform across both print and digital platforms. Whether you require a simple logo design or a complete brand identity development, we have a variety of logo design packages that can be customised according to your specific needs. Our brand identity packages range from single logo development to a complete brand development encompassing business cards, stationery packs, advertising templates and brand guidelines. Our branding specialists work with our clients to define a brand strategy and develop advertising campaigns that compliment your brand.
In todays fragmented and vivid media landscape, it is absolutely crucial to unify your brand across all print and online mediums. Monde Digital will assist you in all aspects of building brand, from creating logo concepts to crafting campaigns and ensuring your brand is unified among different media channels and mediums, along with advice on what advertising channels may work for your brand.
We create brands that people remember. Whether you are building a new brand or looking to redevelop an existing one, we can assist you. Contact us to discuss your needs.
Our design team is experienced in creating engaging brand identities through informed design and compelling messaging. We offer services aimed both at start-up companies requiring help in the creation of a brand identity and marketing collaterals, as well as established organisations looking to re-brand, review their positioning, tone-of-voice and messaging.
Our core services include:
- Brand Audits
- Brand, product and service naming
- Brand perception research
- Brand identity/ logo design
- Imagery styles
- Message development
- Tag lines
- Brand strategies
- Brand guidelines
- Brand toolkits
- Internal communications
- Trademark screening
- Global language check
Why You Need Branding
Businesses aren’t faceless any more. With the rise of social media, it’s become more important than ever to know what you’re all about and to present a strong, memorable personality to your public.
By asking yourself who you are, what you do best, who your target markets are and how you want to be perceived, you’re well on your way to creating a consistent, cohesive and compelling brand. All of this helps your visitors to connect with you on a more personal level, driving sales and boosting customer retention. And that’s where we come in…
How can we help?
Starting from scratch? Launching a sparkling new product? In need of a brand overhaul? Our multi-talented branding agency can help you to brainstorm, develop, design and define your brand. With expertise in both web and offline media, our insightful team will work with you to build a strong personality for your business.
Our process is one part collaboration, one part creativity and one part research. We work closely with you and with our own industry insights to craft every aspect of your new identity; from naming and logo design to defining your key brand messages. With SEO, web design, print design, mobile app development and user experience services all under one roof, we help you present a strong, coherent and cohesive brand which will engage your audience across a very broad ranges of channels.
It’s the little things…
Colour palettes, typography, email signatures, blog formatting, the voice you write in, your social media presence – these elements lay the foundation of your brand identity. They may seem inconsequential, but it’s the little things which make up the big picture of who you are and why customers should choose you, not your competitors. We provide full, detailed conventions and guidelines to ensure that you and your team are always on brand, slick and professional.
There’s more to life than the internet. We create attention-grabbing print material that turns potential customers on, even when the WiFi is off. Our creative graphic designers will help you to produce business cards, brochures, magazines and more. And, because we handle online branding too, your print materials and online design will work together seamlessly.
How to stand out in a crowd
When you or your staff are not present, it’s the gamut of offline marketing collateral (be that a print ad, online banner, bill poster, brochure, flyer, email, business card etc), as well as any digital presence, corporate perception and logo that arguably compels people to engage your services or buy your products.
Spanning all these touchpoints is your brand. When you think of it this way, branding is big. And arguably one of the central tenets of any brand is the logo. How’s yours shaping up?
Logo design: an investment – not a cost
A logo is not only a company’s symbol, it communicates a corporate identity and informs a set of values and perhaps even a culture. In digital design it plays an even more vital role, often serving as the main graphic element on a page or screen; consequently, it’s a key focus of the visual design.
An effective company logo – one that’s aesthetically appealing and easy to recognise – stays in the users’ mind, allowing them to associate the messages espoused by the logo with the organisation, and by extension, its website. Think Nike or Apple.
Workshops and competitor analysis
We work side by side to gain insight into your customers and their motivations, then develop a logo, brand identity and guidelines that not only differentiates you in the market, but also generates loyalty, trust and recognition.
Brand need a refresh?
Get in touch to set up an obligation-free meeting and see just how Monde Digital could help with your corporate branding needs.
Why Develop Your Brand?
Brand development goes much further than creating eye-catching designs and a nice logo. It should define and portray the image that you want, it should be interesting, and it should encourage debate.
Through brand development your company would be in a better position to be evaluated along with your marketing plans. Brand development helps in determining who you are, who your target audience is, and why should they know about you. Your brand reflects who you are and what you stand for, hence giving you an identity unique to yourself. Brand development allows you to better understand your customer, and set a perfect customer profile than can be easily targeted. Knowing your customer, would help in understanding how each profile can be attracted to your brand and for what specific reasons. This would enable you to craft valuable messages that speak directly to them.
With the right tools and the implementation of a sound plan, your brand can speak to your market. Your brand is your company’s most valuable asset since it not only brings out your reputation, but also your visibility in the marketplace.
How you brand your company or product and how it is perceived is what makes your company unique and recognizable.
A unique brand identity is what differentiates you from the competition. It’s everything you stand for and aim to achieve.
A consistent communicated brand message that builds an emotional connection with your audience, develops long term relationships and loyalty with the audience.
Your brand must promise on delivering value and having a unique value proposition.
Consumers look for those who are highly visible. With a strong brand identity you can achieve that, and it play a large role in the decision making process.
A strong identity positions your business above your competitors. Either through a unique message or service.
Having a developed brand conveys a message that you are familiar with the industry and that you’re dedicated to it.
How to Make Your Business Unforgettable
When it comes to design for digital or print, it’s not enough for it to ‘look nice’. Aesthetics are important of course. But good design must help you sell, convert, impress, inspire and convey your message. Your branding is a visual representation of your company. Get it right and you can increase sales, build customer loyalty, improve your market position and establish a strong identity for your business or product.
Get it wrong and you look unprofessional and untrustworthy, and could potentially damage your brand. Sounds complicated? It is. But we can help.
Creative Ideas to Help You Stand Out
It’s true that the Monde Digital team consists of technical wizards. But we’re hot on creativity too. You could say we bridge the gap between programming and design. For us, it’s about getting to know the ins and outs of who you are as a company, your core values and the message you’re trying to communicate. Then we work on representing all that in the clearest and most effective way possible whether that’s a logo design, stationery, digital or print publication, or web and user interface.
Need help with your branding and design? Get in touch
People often forget the night before. We’ll help you make sure they remember it.
One of our specialities is event branding and design – it’s important that people know who the power behind the party is after all!
Brand & Business Naming
A name can make or break a product or business. It’s the first thing people know about you – so it’s essential to get it right.
What’s in a name? Absolutely everything. We are a specialist agency and our naming consultants punch well above their weight when it comes to sub-brand naming, business naming, product naming or company naming. Branding and naming go hand in hand so please contact us for more information on total brand development as well as singular naming projects. Our specialists will take you above and beyond anything you have already imagined.