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Website animation, if used correctly, can give your website a dynamic look and feel, drawing attention to your USPs or the content that counts.
Being creative with the animation of your website content can improve conversion rates and helps engage users with your messages.
Whether it is to emphasise certain points and themes or demonstrate how products or services work, website animation in your design can be used to simply bring static elements to life.
Where it may prove difficult for users to understand through text or demonstrate how a process works, Monde Digital will deliver an animated alternative that may be more suited and help users digest the content.
Website animation and interactivity can also include displaying video on a website. An added advantage to creating video content for your website is its flexibility to be implemented in other areas. Also, it need not remain as just an online feature, but can be used elsewhere as a promotional tool whether via a laptop, smart phone or large screen. There is also potential to go viral, for which our digital marketing team can employ social media sharing widgets or create formats that can be emailed to subscribers.
At a time when content marketing is very much at the heart of many marketing strategies, exploring new ways to entertain your target audience with a well-executed piece of useful animated content can really improve brand awareness – and also impact online conversion rates.
Using animations effectively
High quality animated graphics can be used in many ways alongside the creation of video clips, for example:
- website interactive tools
- online games
- animated banner ads
- email footers
Creative animations can also form part of your SEO strategy – your clips can provide valuable backlinks from video and gif sites.
Cinemagrams can also be used to create engaging online advertisements, with substantially increased engagement rates.