Our clients choose us because we deliver for them. Strategically, functionally, creatively and commercially.
building positive connections
In a digital world with so many websites, apps and spaces to engage with, there is always one common denominator. Our email address is the digital passport that underpins them all. It’s that unique key connecting us to the many personal profiles we’ve made across the web.
As more of their world revolves around your customer’s inbox, the ability for marketers to reach out is a powerful privilege that continues to grow in significance. More than ever, a customer who gives your company permission to contact them so directly reveals a trust that marketers should nurture and reciprocate.
While traditionally email marketing has had the highest return on investment of all marketing channels, today it has evolved into the definitive means of building lasting, profitable and positive connection with your customers.
Advances in personalised messaging and behavioural targeting make email an increasingly personal tool; whether it’s a promotion pushing your customer’s favourite products, a regular newsletter or crafty survey to better understand your subscribers, Monde Digital can help you every step of the way.
Ultimately you’ll identify your most engaged customers, target and reward them appropriately, and make your communication with them a truly positive reflection of your brand and business.
Right tools for the job
We understand you’ll build a personal relationship with your customers and that’s why it’s important we give you and your team the toolkit to manage your own email marketing. With Monde Digital’s specialist support you’ll receive:
- Dynamic, responsive template design
- Our dedicated email marketing platform
- Advanced reporting suite with engagement break down
- Google Analytics integration for full accountability and conversion tracking
- Personalisation and dynamic content
- A/B and multivariate testing
- Tools and tactics to grow your subscriber list
- Social media integration and news feed targeting
- Social media integration and news feed targeting
- Deliverability tips and best practice recommendation
- Automatic responders and welcome campaigns
And of course, our expert team can manage your email programmes on your behalf and support you from establishing your first contact list to sending your first behaviourally triggered campaign.
Email marketing is a highly cost-effective way to keep in touch with and retain existing customers as well as attract new clients and increase revenue to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.
Whilst open rates of email newsletters remain positive, many companies have enjoyed a great deal of success with daily offers and flash sale alerts, we know how important it is that your email strategy has a clear, engaging template design as the foundation for your marketing message – at Monde we focus on delivering a design across all devices.
Responsive Email Newsletter Designs
Responsive email is a huge step forward for marketers, allowing you to reach your customers on desktop, mobile and tablet with a design that adapts to suit your reader’s device.
In recent years we’ve seen a huge uptrend in users accessing their mailbox via mobile. This adds a whole new range of design considerations as technology continues to diversify.
Our responsive templates ensure your communications look professional across Android, IOS and Windows platforms. Not only that, their ‘fluid’ design responds to fit a vast range of screen sizes and resolutions including retina displays and hi-res devices.
You will receive a responsive email template as standard with all our email marketing services, allowing you and your valued subscribers to get the most out of every email marketing campaign.
The email marketing platform that we use also allows the email to be viewed across all email providers i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.
Email Newsletter Best Practice
All of our email newsletter designs adhere to best practice guidelines and include:
- Links to a web version and a text version
- Clean html
- Alt tags for all images
- The correct balance of images and html
Contact us today to find out more about our advanced email newsletter design services.
We can also manage your email marketing from start to finish – find out more about our e-newsletter management platforms.
Email marketing is constantly updating and changing – you need to keep your finger on the pulse to keep up with the big boys.
First impressions are essential right? We think so. Make sure your emails are designed properly – as a bespoke email design agency we can help you with any project you have whether it’s a newsletter, business signature, or even social media posts. Just like the design the content is also extremely important – we therefore offer copywriting solutions in everything from web copy and blog copywriting to copy for published works such as leaflets, reports, brochures and speeches. Good comms = good business.
By working closely together we can help you redefine the way your customers interact with and buy from your business. So contact us today and talk to one of our digital marketing consultants about how we can transform your inbox marketing.