Our clients choose us because we deliver for them. Strategically, functionally, creatively and commercially.
engage, entertain, inspire
Captivating your audience with content
In 2016, an average of 32% of total marketing spend was being allocated to content marketing, compared to 25% in 2015 (Source: The Content Marketing Institute). Experts predict that this percentage will rise significantly in the years to come, so if your business isn’t investing, you are missing out on a world of opportunity.
What is content marketing?
In a nutshell, content marketing is all about engaging, entertaining and inspiring potential new, and existing, customers with great articles and information. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor traffic and crucially, improve sales.
Tailored and highly targeted campaigns
Content marketing can take many forms, including consumer interest stories, how-to guides, whitepapers, interviews, blog posts, video content and even games. Every business has different customers and objectives, which is why we’ll devise a content marketing strategy that is bespoke to your business and has your target audience at the heart of everything we do.
Our tailored campaigns target the publications, websites, blogs and news sites your potential customer base reads, facilitating a trickle-down effect from the most respected media platforms and encouraging click-through to your own preferred landing pages.
Meet the dream team
Our content marketing team boasts leading public relations professionals, journalists, editors, bloggers and social media specialists. This expert knowledge is utilised throughout your campaign, from the inception and planning stage, right through to measurement and analysis.
We offer our clients not only the benefit of our many years of experience, but also established media relationships that have been nurtured over a number of years. This means that we are capable of producing content that drives tangible results.
Maximising SEO and CRO results
What sets our content marketing services apart is a relentless drive to maximise SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) results.
We are constantly capitalising on client opportunities for intelligent linking – achieving links on media platforms and well-read blogs to boost search engine performance. We also ensure that your content contains strong calls-to-action, which will drive conversions and targeted leads into your sales funnel.
Ultimately, this leads to the most important acronym of them all – ROI (Return On Investment).
At Monde Digital, we tailor a bespoke content marketing strategy for each client.
Our experienced copywriters know exactly how to make words sell.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is intended to improve your brand profile and online reputation.
Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.
Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.
Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.
Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.
Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.
Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.
Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
Clarity on Content
There’s a lot of content strategy happening of late, which is a good thing. However, much of it is misinformed or misappropriated or just a mish-mash of Internet memes and slogans.
The need for such a strategy has arguably come about due to the proliferation of so many digital platforms. Think ‘mobile first’, Twitter, Facebook, Instagram, Pinterest, Tumblr, eBay, apps, YouTube, microsites, tablets, clouds etc, and most likely with a website as the ‘publishing hub’, churning out written copy in a plethora of formats (tweets, blog & social posts, articles, video, email, infographic, eBook, newsletter etc.)
You get the picture. Which platform/format combinations do you focus on? Which are irrelevant? Who will craft the right content for each channel? And more importantly, how can your business realistically support and manage this 24/7?
Charting a realistic and sustainable path through all this based on your resources, business objectives and budget is what a content strategy can help clarify.
At Monde Digital, we break it down this way; a content strategy simply gives AIR to your digital ambitions by:
- Assessing an organisation’s current state and acknowledging its ideal future state
- Identifying where the content gaps and opportunities are
- Recommending a roadmap
We’re not talking ‘content marketing’
Content marketing is more tactical: It looks at all the content across a company that can build relationships with customers, and then execute compelling content initiatives to reach, engage and convert, all while aligning with any presiding corporate and brand goals.
But the two (content strategy and content marketing) – while being very distinct and separate pieces of work – obviously overlap.
Robert Rose, Chief Strategist at the CM Institute in the US explains the difference well:
“Content marketing addresses the ‘why’ (as in why would the customer be interested in this?), while content strategy addresses the ‘how,’ and together they work out the ‘what’ and ‘where.’
It’s time to get strategic about content
Truth be known, content strategy is built into much of the collaboration we conduct across the entire project life cycle; from the initial brief right through to content management support after ‘going live’.
As for a specific strategy designed around your content, it’s never too early to start that conversation.
With ever more newspapers and magazines – national, regional and trade – switching their focus to online content, there has never been a more opportune time to engage with journalists and potential customers on such a big scale in the digital space.
We employ numerous tactics to help our clients feature in strategically targeted online press, securing greater brand awareness with their target audience and back links to their site.
Investing in digital PR makes great business sense, as the word of a journalist carries significant weight – just one article, or even a mention in an article, can lead to a flood of orders and enquiries.
The PR team at Monde comprises: specialists in both B2B and B2C sectors, who have editorial contacts spanning all genres of publications, from tabloid feature directors to editors of construction titles; blogging experts, both on an outreach and personal blogging level; copywriters skilled in crafting press releases and news stories to working editorial formats; former national newspaper journalists who know exactly which PR headlines will stand out in a journalist’s overflowing email inbox.
Whether you are about to launch a new product, are working with a charity, or have something important to say about a development within your industry, we will always mine a story opportunity which can be used to engage a publication and, in turn, your audience.
Digital PR tactics include:
- Surveys converted into publish-ready news stories
- Feature placements
- Thought leadership
- Press releases
- Charity/celebrity engagement
- Bespoke campaigns
- Blog writing
- Spokesperson statements
- Promotion and events management
PR and events often work hand in hand; organising, hosting or sponsoring an event is a fantastic way to meet your customers, fans and stakeholders face to face. Whether you would like to organise an opening, a product launch, a festival or an activities day, at Monde Digital we can plan and market your event from initial launch to post event PR.
We have a number of experienced event professionals within the team who are able to organise media coverage for your event, arrange special guests and create event marketing materials.
To find out more about our PR and events expertise contact us today – we’d love to get people talking about you.
Building your brand through blogger engagement – Perfect matchmaking for you and the influencers in the market you serve, people reading about you in the biggest publications.
Whether written for business or for pleasure, there is no denying that blogs are seriously useful and abundant influencers. Now, just as a great reference to your product or service in an online publication could provide a huge sales boost to your business, so too can a positive mention by a blogger.
At Monde we understand the power of blogs, having watched them grow at an incredible pace in both numbers and influence in a staggeringly short space of time. From the early days, we have worked hard to build ties with them. All that hard work has paid off, as we now work closely with over 20,000 professional and amateur bloggers, across the UK, USA, Australia and elsewhere.
Whichever sector you are in, it’s most likely that we will know a blogger that can help promote your brand. (And if we don’t, we’ll find one!)
Several members of our team are experienced bloggers themselves, so possess invaluable first-hand knowledge of what people running a blog are looking for – and we can ensure your business supplies it to them.
Blogger outreach tactics feature:
- Supplying a company’s products for a review article
- Sending out prizes for competitions and giveaways
- Providing a company spokesperson’s expert opinion on a subject related to their industry or business
- Advising and organising blogger events
The results of blogger engagement include: improved brand awareness among influencers; increased ranking for particular focus areas; mentions on trusted sources with a wide readership; high volume of social shares and links; a natural, mixed link profile.
Intriguing, attention-grabbing copywriting can be a powerful marketing tool when it comes to making a first impression on a potential customer
Word choice can persuade, inform, surprise or even inspire. But essentially, if you can relate to people using the words on a page, you could stir in them a reason to enquire. Great copy can turn a complete stranger into a loyal customer.
Whatever your industry sector, range of services or products, writing good copy should always be treated with as much care as you would offer your customers when speaking face to face. Dull text, spelling mistakes and bad grammar can inadvertently reflect badly on your brand and your business, giving an impression of a lack of professionalism and poor attention to detail.
Content Marketing and Copywriting
Marketing strategies are now focusing much more on content marketing and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting.
Descriptive and inspiring copy can work incredibly well for aspirational brands, the language and tone of voice used across your communication channels is very important when trying to create desire and motivation for your customers, who will be at varying stages within the decision making process. In a world which is connected 24/7, your customers are navigating their way through more marketing messages than ever before, so that first impression needs to be a lasting one.
Our copywriting team at Monde can create informative, accurate text that helps your business ‘speak’ directly to your target markets. Whether you are looking for copy to lead informative product details or would like a more creative ‘storytelling’ approach we would love to discuss your ideas.
SEO Friendly Copywriting
Our team includes marketing copywriting experts and a former newspaper editor, so we can help you with a full range of written articles for brochures, adverts or press and PR releases. We are also experts in ensuring your copy, when used online is written in a way which enhances search engine optimisation (SEO). Our digital marketing experts have created SEO friendly content for lots of businesses and can create copy for you which both engages and attracts visitors to your website. Find out more about Search Engine Optimisation here.
You can tell us what you want to say in a brief, informal interview or provide us with handwritten notes, email bullet points or existing literature as a starting point. With your guidance, we’ll take it from there. Or, if you prefer to compose your own copy but would like a sharp eye to give it a thorough proofing before it’s committed to print or web, we can assist you.
Whatever your copywriting needs, we’ll work with you in whichever way suits you best. Get in touch today.
Content marketing allows you to bridge the gap between online and offline advertising initiatives by developing a unanimous voice to tell your story.
Content Marketing Process
We can plan, create, and implement content that truly speaks to your prospective clients.
Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to determine what content marketing initiatives will communicate effectively with your audience.
High-quality and sharable media is essential to successful content marketing. Marketing strategists and copywriters collaborate to develop unique content catered for each specific marketing channel to meet the overall goals of your business.
Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.
Our cohesive strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.