Our clients choose us because we deliver for them. Strategically, functionally, creatively and commercially.
The Keyboard Is King
The pen may be mightier than the sword but, in the digital world, the keyboard is king. Hot content is the fuel behind any effective digital marketing campaign and our copywriters can supply all the firepower you need to go super-stellar.
From website copy and web 2.0 content to guest blog posts and PR articles, our team of web-based wordsmiths write flawlessly researched, beautifully executed content that search engines and visitors alike will gobble right up.
A great looking, UX focussed website is one thing, but lacklustre copy can really put the brakes on audience engagement. We don’t want to sound boring, but poor grammar can be such a turn off. In fact, according to Google and other key analysts, visitors effectively stop reading website text after the first typo or error they encounter on site.
So what better accessory for you stylish new website than the crème de la crème of content from Monde’s skilled copywriting team? A beautifully crafted piece of digital copy doesn’t simply sell your product or service, it speaks volumes about who you are as a business. Whether you’re an aspirational luxury brand or a highly technical B2B, hitting the perfect note with tailor-made text can build rapport, trust, respect, interest and ultimately win custom from your target audience.
You have five seconds … to impress your reader.
The internet is a very big and very fickle place so, if you don’t grab attention immediately, you may have lost your chance. The right content on the right website can create a perfect storm of smart digital marketing, enticing your audience with great design before forcing them to sit up and take note of who you are, what you do and why you’re the very best at it with fantastic copy.
Does your online content speak straight to your target market? If not, you may be wasting a valuable opportunity to connect with potential customers, promote audience engagement and really shout about why you’re the best thing since sliced bread. Our integrated digital agency understand how to craft online content which packs a punch – putting what you do best into words is what our copywriters do best!
Welcome to the content era of digital marketing
Once upon a time, hideous heavily-optimised website copy was the norm. Now, a new content-focussed era has mercifully dawned. Google’s Penguin and Hummingbird algorithm updates mean that quality content is more important than ever. Plonking a few keywords in wherever is no longer effective or acceptable. Conversely, over-optimisation and ‘keyword stuffing’ can lead to penalties from the search engines. Sensitive keyword optimisation is now essential and putting the reader first when writing on-site copy is the name of the game.
And it’s not just on-site copy that counts. Creating great content that your target market will love is now the quintessential SEO technique. Gone are the days of low quality link-building, now the only links which matter are those from high quality sources.
Producing top drawer content which web users love is the key to SEO success. Anything which gets people liking, tweeting, commenting and sharing is a powerful piece of online marketing which is great news for your digital brand. Sounds straightforward enough, right? Not really. The internet is a very big, very fickle place, so grabbing audience attention means careful research, smart subject selection and knock-out writing – all topped off with a side serving of smart SEO strategy and social media savviness.
It is often thought about in this way, though content is essentially the only interaction users have with a website – It is what they see, read and interact with.
Needless to say, quality of content has a direct correlation with the quality of a website. And its subsequent success.
Content builds trust and engagement. The very things we need with our users and customers.
We help our clients plan, design and develop excellent content. We help them write and draw and shoot content for users, not search engines.
We help our clients stay on brand, whether its copy, imagery, interactivity or video.
Content Comes in Many Forms
We think outside the box to determine how you can better communicate with your customers online.
Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.
From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.
Whether books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.
This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.
Whitepapers, presentations, and reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.